Market Focus Training

Inside Clarity Services

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"The Clarity team helped us develop a new understanding of our customers and their needs - not just needs for features, but for benefits that improve the way they work. Their insight led us to think differently about our business."

- Mancinder Saraon
Former Director of Strategic Programs
Hewlett-Packard Company

"The market focus training was just what we needed to take our organization to the next level. It aligned with the solutions selling backgrounds of our sales reps, and our engineers think the approach is brilliant. We can’t wait to take this to our customers."

- Rich Ghiossi
VP Marketing
HyperRoll

"Clarity is your open source consulting partner."

Market Focus Training

Mindset matters. We believe so strongly in market focus that we’re happy to help our clients understand it and use it themselves. Our workshops help you institutionalize market-focus discipline throughout your organization.

Executive visioning workshop (half day):

Inspire market-focused thinking within the executive team.
Build implementation sponsorship.
Define organizational action plans.

Implementation workshops for cross-functional teams (1-2 days):

Understand the concepts and techniques of market focus
Learn how to have strategic customer conversations
Get real work done – develop a market success model for your business
Plan for fact-based market validation

	Inside Clarity Services » Strategic Clarity™ » Tactical Clarity™ » Sales Clarity™ » Organizational Clarity™ » Market Focus Training "The Clarity team helped us develop a new understanding of our customers and their needs - not just needs for features, but for benefits that improve the way they work. Their insight led us to think differently about our business." - Mancinder Saraon Former Director of Strategic Programs Hewlett-Packard Company "The market focus training was just what we needed to take our organization to the next level. It aligned with the solutions selling backgrounds of our sales reps, and our engineers think the approach is brilliant. We can’t wait to take this to our customers." - Rich Ghiossi VP Marketing HyperRoll "Clarity is your open source consulting partner."		Market Focus Training Mindset matters. We believe so strongly in market focus that we’re happy to help our clients understand it and use it themselves. Our workshops help you institutionalize market-focus discipline throughout your organization. Executive visioning workshop (half day): Inspire market-focused thinking within the executive team. Build implementation sponsorship. Define organizational action plans. Implementation workshops for cross-functional teams (1-2 days): Understand the concepts and techniques of market focus Learn how to have strategic customer conversations Get real work done – develop a market success model for your business Plan for fact-based market validation We are happy to discuss the details of those trade-offs with you.